Ebaby! making news in China and Taiwan
Tuesday, March 13th, 2012
With Linsanity, we all just witnessed not only the creation of a star, but the birth of a new slang term (we even made an English lesson about it). A lot of people have had a lot of fun punning on Jeremy Lin’s name. It almost seems like one of those exercises the teacher breaks out at the end of the language class to keep the attention of the students for the last few minutes.
Following the profile of English, baby! in Reuters last month, CNA, the official news agency of Taiwan, asked English, baby! to weigh in on Linsanity. They published a detailed story about our basketball English lessons and the effect that Jeremy Lin may have on the English-learning youth of Asia. The story was picked up by Sina, Yahoo! and more. If you decide to read it using Google translate, it helps to know that “Linsanity” comes through as “magic forest.” See that? We are officially more on top of the trends than Google.
English, baby! co-founder and CEO John Hayden also appeared on a Taiwanese news program called Next TV talking about Linsanity.
Since so many of our members are in China, we like to ask the celebrities we talk to about their travels there. The largest English newspaper in China, China Daily, recently published a story about our interviews with Steve Nash and Dwight Howard.
Ironically, the biggest time for the NBA in China is actually the summer, when players do personal appearances and there are exhibition games. I can’t wait to see what heights the excitement reaches this year–and what new slang emerges in the meantime.















