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Posts Tagged ‘press’

Ebaby! Gets Top Ten Reviews Silver Award

Wednesday, December 16th, 2009

2010 is still a few weeks away, but English, baby! has already got its first award of the year! Top Ten Reviews put together a list of the best ESL sites and we got the silver award. Yeah, I know, where was the gold? Well, you know what? Silver looks better with our orange and blue colors anyway. So there.

Seriously though, the review Wanda Richards wrote is the most in-depth analysis of the website put together by any journalist so far. She touched on every aspect of the site, from member submitted lessons to the chat room. It’s clear that she signed up for an account and spent some time–long enough to get our weekly newsletter which she wrote about too!

I especially love that Wanda came up with ways that English, baby! could be used by native speakers of English, such as finding pen pals overseas. But the best quote has to be this one:

English, baby! could be the poster child for social media integration for online English learning.

Thanks! That’s exactly what we strive to be. It’s nice to be understood.

Ebaby!’s Iranian Conversation on OPB

Sunday, June 21st, 2009

All last week, the world watched the news unfold about Iran’s election and the subsequent protests over the results. But with traditional reporters on lock down in hotel rooms, social media sites have become the main source on this story. With more than 10,000 of our one million members based in Iran, Ebaby! has seen several forums pop up complete with Iranian voices from all sides of the issue.

Kristian Foden-Vencil, a reporter for Oregon’s NPR affiliate, OPB, took interest in the increased political activity on our site and stopped by the office on Thursday for about an hour. He spoke with Ebaby! CEO John Hayden as well as our resident English teacher, Alexis Nelson, about how the site work helps people learn English and is home to some very unique dialog on Iran. The four-minute piece (which contains a clip from our latest episode of EXTREME English, baby!) aired several times yesterday.

To join the discussion about the Iranian election or see what our global user base has to say, take a look at the forum mentioned in the story as well this one, the longest one on the topic on our site. English, baby! is glad to provide a place where people from all countries can share their thoughts on the situation in Iran in a common language.

Slang from the Past!

Saturday, May 30th, 2009

While we were working with our local newspaper on this story they just published about us (click here for more behind the scenes info on this story), one idea that came up was to do a “hot and not” list of our slang lessons. That is, a list of recent lessons on cool slang and a list of older, out-dated slang lessons.

The idea was ultimately scrapped, but not before I spent a couple of hours creating just such a list. While I am proud to say that we never actually did a lesson on “gettin’ jiggy wit it,” here are six slang lessons that either because of the context or the ever-changing nature of slang, are now rather amusing.

6.old G” -  First off, the quote in this lesson comes from rapper Jadakiss. Um, who? But furthermore, I think even old Gs realize it’s not 1992 anymore and have quit talking about how gangsta they are.

5.dope” – While this term is still commonly used (although not around anyone’s grandmother, of course), what dates this lesson is one of the example sentences that was used: “Mark bought a dope CD yesterday. It’s by this group called the Gorillaz. Have you heard of them? I think they’re from England.”

4.  girlie men” – This one probably hasn’t seen much use since Hanz and Franz were on SNL, but the kicker here is that the quote for this lesson comes from none other than Arnold Schwarzenegger,  of Terminator and now Governor of California fame.

3.wife beater” – I’m glad this one went out of style. I haven’t heard anyone call an undershirt a “wife beater” in several years. It used to be kind of sketchy to walk around wearing a “wife beater.” Now it’s probably sketchier to use the term “wife beater” to talk about anything other than a criminal.

2. off the hook” – This phrase truly died only recently when Republican National Committee Chairman Michael Steele starting using it in interviews frequently. Nothing kills slang like someone who is completely and totally uncool using it to try to be cool.

1. the three R’s” – I’ve come to learn that some crazy stuff happened before I started working here two years ago, but even I am surprised that this phrase became an Ebaby! lesson. I mean, most of our out of date stuff comes from the ’90s. I don’t know how far back you have to go to get to when this was a cool phrase. Maybe you could ask Donald Trump, who gives us the lesson’s quote.

So there you have it, the “not” list. The “hot” list isn’t nearly as funny. That’s probably why this idea never made it into the newspaper. But nonetheless, here’s what I came up with.

5.bail out” – If you wanted to read a newspaper after October 2008, you needed to know this one.

4.Joe six-pack” – It’s hard to believe it’s been less than a year since the US presidential election launched an unknown plumber into fame. Give this one 5 more minutes and it will be in the “not” pile.

3.such as” – While not really slang, this one counts as “hot” because it was inspired by the incredible and viral misuse of this term by Miss South Carolina.

2.dialed in” – Maybe it’s just me, but I hear this one all the time now.

1.watered down” -  And finally, in the age when any band that was popular at any time can come back and make money on a tour with one or even zero original members, this one comes to us from Rage Against the Machine, who reached their prime back when most of the “not” list was in style and remained dormant until last year.

Portland Newspaper Feature on Ebaby!

Saturday, May 30th, 2009

With both free and Super Memberships, user generated lessons and celebrity lessons, social networking and direct help from a live Ebaby! teacher, English, baby! does a lot of things for a lot of people.

For the last few weeks, we’ve been working with Ryan Fleming at Willamette Week, our hometown, Pulitzer Prize-winning newsweekly, on a story that hit the streets of the Portland area this week. Often when Ebaby! gets mentioned in the press, it’s for a specific thing we do (like when the LA Times featured one of our celebrity lessons). And that’s great! But Ryan did a wonderful job of exploring many aspects of our site.

The article features quotes from one of the members we met in Beijing and one of the most active teachers on our site, as well as an excursion into our archives of more than 3000 lessons. And the illustration by Jonathan Hill that accompanies the article is probably the best visual representation of the Ebaby! mission created to date. So head over to wweek.com and leave a comment!

English, baby! is a Weird Business

Friday, May 8th, 2009

English, baby! is kind of a crazy business. In our press release about reaching 1 million members, we mention almost a dozen features or services we provide, and since 95% of the people who use those services are outside the US, it can make our business seem even weirder to people here at home.

Barry Moltz, who hosts a popular small business radio show called Business Insanity Talk Radio took note of these facts and invited Ebaby! CEO John Hayden to be one of his guests for an episode called the “The Weird Business Show” alongside the entrepreneurs behind Fantasy Baseball Sherpa, ParkingSpots.com, a home staging company, a phone company for people who have had their phone disconnected and more (a clip of just John’s portion of the show is on our press page). It was a lot of fun to learn about other “weird” businesses.

Ebaby! in Successful Promotions Magazine

Thursday, April 30th, 2009

The April issue of Successful Promotions not only features Miley Cryus on the cover, it also has a five page story on viral marketing dos and don’ts by Kenneth Hein, a managing editor at AdweekMedia. The article outlines lessons that can be learned from the elven efforts of OfficeMax, a Carl’s Jr. mobile campain launched at a Lakers game, as well as anecdotes about 7-Eleven, Burger King, Axe, and a company you might have heard of called English, baby!

Kenneth tells the tale of our bonus guerrilla marketing sucess at the Beijing Olympics (we thought we were just making videos for marking later–turned out we were marking on the ground as well). Take a look at the portion of the article that’s about us here and the whole thing here. We’re really happy to have been included with such good company in such a good story.

English, baby! in Portland Tribune

Wednesday, July 9th, 2008

Coverage of the Olympics this year seems to be divided into two categories. There’s news about the athletes, which is, of course, generally up beat. And then there’s news about the Olympics overall and China, which has been largely skeptical and often negative.

But, as we’ve been planning our trip to the Olympics, I keep thinking about the games are still an international gathering representative of a lot of what English, baby! stands for. Luckily, Mariah Summers at the Portland Tribune agrees. She wrote an article that came out today about our trip. She did a great job of capturing the spirit of the trip and the nature of the website.

When she was interviewing John, she mentioned trying to find other Portland-based companies sending people to Beijing. I wonder how many American companies that aren’t traditional media outlets are going to the games. I’m sure our team would love to compare notes with them.